Sex Sells? No, It Doesn’t Chiseled abs and bikinis can sell just about anything, right? According to the minds behind those Carl’s Jr. ads—and countless others—you’d think that’d be true. This idea that “sex sells” has hung around for more … Continue reading Is there too sex in marketing?
How To Use Behavioural Science To Boost Conversions In the book, The Growth Strategy That’s Being Ignored, by Paul Rouke, a number of the contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a … Continue reading The Key To Effective Marketing
Why the Mona Lisa stands out In 1993 a psychologist, James Cutting, visited the Musée d’Orsay in Paris to see Renoir’s picture of Parisians at play, “Bal du Moulin de la Galette”, considered one of the greatest works of impressionism. … Continue reading Exposed to Mona Lisa
Behavioral Economics: The Best Kept Secret in Startups I hated Economics in high school. My teacher was a womanizing drunk who sat all the pretty girls in the front row and drew boring graphs on the whiteboard. I remember thinking … Continue reading Deserving the best
50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them It was a compelling idea, even if the client wasn’t convinced at the time. Fifty years ago, in the fictional world of Mad Men, … Continue reading Pass the Heinz
Have planners abandoned behavioral economics? Nearly 100 years ago, Claude Hopkins published “Scientific Advertising,” an instant classic that still remains one of the bestselling advertising books of all time. Chapter six talks about psychology and starts off unequivocally, “The competent … Continue reading Normalizing behavioral economics
The genius and stupidity of corporate America are on display when companies rebrand for new countries When Coca-Cola was first sold in China, some called it “bite the wax tadpole.” To others, it was “female horse fastened with wax,” or … Continue reading Phono-semantic matching