Study shows how easy and effective it is for Facebook ads to target your personality Last week, Facebook’s founding president Sean Parker admitted his concerns that by focusing on social validation, Facebook was designed to exploit “a vulnerability in human … Continue reading Psychological mass persuasion
How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups No one would mistake Ben Cogan and Jesse Horwitz for “brogrammers,” the jockish male coders swaggering across the tech landscape. Nor are they hustlers, the relentlessly outgoing types who quit their … Continue reading Microtargeting
‘The Moneyball of Sports Sponsorship’: How behavioural economics could help both brands and teams find better value Having popularised the term Moneyball with his book on Billy Beane’s pioneering use of baseball statistics at the Oakland Athletics, author Michael Lewis … Continue reading Spot biases in sports
How Driscoll’s Reinvented the Strawberry One foggy May morning, the Joy Makers, a team of scientists employed by Driscoll’s, the world’s largest berry company, gathered at its research-and-development campus, which is known as Cassin Ranch, in the small agricultural town … Continue reading Strawberries’s beauty contest
Sex Sells? No, It Doesn’t Chiseled abs and bikinis can sell just about anything, right? According to the minds behind those Carl’s Jr. ads—and countless others—you’d think that’d be true. This idea that “sex sells” has hung around for more … Continue reading Is there too sex in marketing?
How To Use Behavioural Science To Boost Conversions In the book, The Growth Strategy That’s Being Ignored, by Paul Rouke, a number of the contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a … Continue reading The Key To Effective Marketing
Why the Mona Lisa stands out In 1993 a psychologist, James Cutting, visited the Musée d’Orsay in Paris to see Renoir’s picture of Parisians at play, “Bal du Moulin de la Galette”, considered one of the greatest works of impressionism. … Continue reading Exposed to Mona Lisa