Coca-Cola to sell smaller bottles at higher prices in response to sugar tax Coca-Cola is to use smaller bottles and sell at higher prices rather than alter its famous sugar-laden secret recipe, while Irn-Bru faces a growing consumer backlash over … Continue reading Less sugar for better health
Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing line from its stores, his supporters took to social media to … Continue reading Online vs. offline ads
Study shows how easy and effective it is for Facebook ads to target your personality Last week, Facebook’s founding president Sean Parker admitted his concerns that by focusing on social validation, Facebook was designed to exploit “a vulnerability in human … Continue reading Psychological mass persuasion
How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups No one would mistake Ben Cogan and Jesse Horwitz for “brogrammers,” the jockish male coders swaggering across the tech landscape. Nor are they hustlers, the relentlessly outgoing types who quit their … Continue reading Microtargeting
‘The Moneyball of Sports Sponsorship’: How behavioural economics could help both brands and teams find better value Having popularised the term Moneyball with his book on Billy Beane’s pioneering use of baseball statistics at the Oakland Athletics, author Michael Lewis … Continue reading Spot biases in sports
How Driscoll’s Reinvented the Strawberry One foggy May morning, the Joy Makers, a team of scientists employed by Driscoll’s, the world’s largest berry company, gathered at its research-and-development campus, which is known as Cassin Ranch, in the small agricultural town … Continue reading Strawberries’s beauty contest
Sex Sells? No, It Doesn’t Chiseled abs and bikinis can sell just about anything, right? According to the minds behind those Carl’s Jr. ads—and countless others—you’d think that’d be true. This idea that “sex sells” has hung around for more … Continue reading Is there too sex in marketing?