Longer deadlines make people donate more money “If you give a donation within three days, an anonymous contributor will donate an additional DKK 10.” This was the message that researchers from the Department of Economics and Business Economics, Aarhus BSS … Continue reading Do deadlines make sense?
Behavioral Economics: The Best Kept Secret in Startups I hated Economics in high school. My teacher was a womanizing drunk who sat all the pretty girls in the front row and drew boring graphs on the whiteboard. I remember thinking … Continue reading Deserving the best
The Problem with Saying “My Door Is Always Open” If you are in an influential position, you have probably said words to the effect of “My door is always open.” You likely meant this declaration very genuinely. You might well … Continue reading Leadership and labels
Why We Believe Obvious Untruths How can so many people believe things that are demonstrably false? The question has taken on new urgency as the Trump administration propagates falsehoods about voter fraud, climate change and crime statistics that large swaths … Continue reading Knowledge is shared
50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them It was a compelling idea, even if the client wasn’t convinced at the time. Fifty years ago, in the fictional world of Mad Men, … Continue reading Pass the Heinz
Brain Can Be Rewired To Make Better Choices, Says Award-Winning Study A ground-breaking research in the field of neuroscience offers an in-depth analysis of the brain’s reward system, highlighting its influence on the decision-making process. The study encompasses three decades … Continue reading Reward for your brain
The Law’s Emotion Problem In the 1992 Supreme Court case Riggins v. Nevada, Justice Anthony M. Kennedy acknowledged — perhaps unwittingly — that our legal system relies on a particular theory of the emotions. The court had ruled that a … Continue reading Mind in the eyes