How maths helps us understand why music moves people Music is known to provoke the senses, give pleasure and sometimes move people to tears. Surely this has little to do with mathematical models which are so frequently associated with cold … Continue reading The ephemeral experience of music
Why the IKEA Effect is About Much More Than Furniture Legend has it that Betty Crocker had to revise one of her first all-in-the-box cake mixes because of poor sales. The recipe was a no brainer. Just add water, mix, … Continue reading Labor leads to love
Some limits on interpreting causality in neuroscience experiments Causality is the killer test for science. And nowhere is causality more elusive than in neuroscience. We want answers to seemingly simple questions. Does the activity of neuron “Alice” cause behaviour “Boris”? … Continue reading The supernatural in your brain
The Dark Side of That Personality Quiz You Just Took I am the Danube River. My spirit is sparkling and swift. I yearn for new experiences and deep connections with people. I’m adaptable, but to a fault; I rarely see … Continue reading Are personality tests dangerous?
Artisanal Tacos on Paper Plates In June, the venerable Katz’s Delicatessen, one of America’s oldest restaurants, opened its first satellite in 119 years. For the location, the proprietors chose the windowless basement of a shopping mall in Brooklyn, across from … Continue reading The rise of food halls
Nudge me to the ballot box: behavioral economics in action I found a postcard in our mailbox last week that was a textbook example of several behavioral economics and behavior change tactics. Its intention is to nudge people to vote … Continue reading Message for voters
Why autistic people may be less susceptible to marketing tricks We know from past research that autistic people process the world differently at a perceptual level, including showing reduced sensitivity to context. One consequence is that they’re better than average … Continue reading Autism implies more consistency