The Science Behind Learning From Other People’s Advice

Every day, we need to make decisions about what advice to trust. Should I listen to a colleague about what directions to take to a new building, or should I look for road signs to navigate the correct path? We know that humans’ decisions are influenced by their beliefs, which may be based on advice from other people or, alternatively, on information from non-human sources, such as road signs. But which sources do we find more reliable, and do our brains respond differently when following social or non-social advice? ….[READ]