Social tipping points and forecasting norm change

Social norms – informal rules about what actions should be rewarded or sanctioned – are ubiquitous in human societies. Some social norms have been around for so long that it is difficult to imagine life without them. And yet, these norms are sometimes replaced in favour of new rules that better reflect the preferences of the members of a society. Two prominent examples involve the abandonment of norms against homosexuality, and norms supporting gender discrimination in the workplace. ….[READ]