“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health

As consumers, we are faced with a virtually endless range of “natural” products. We can start our mornings with a piece of toast slathered in all-natural smooth peanut butter and wash our clothes in naturally dirt-demolishing laundry detergent, while those of us with certain habits can enjoy a natural American Spirit cigarette when the craving hits. Without a doubt, the “natural trend” is a dominant force across consumer industries, and particularly the food sector, where over 60 percent of all new products introduced in 2019 flaunted labels such as “organic,” “natural,” and “additive-free.” ….[READ]