Does Failure Make Victory Seem Sweeter?

We’ve all encountered failure. Perhaps, it’s blowing a job interview, failing a final exam, or getting rejected from your dream school. Whether we like it or not, failure is part of life. But eventually, we’re told, overcoming difficult obstacles will make a future success taste so much sweeter. New research, however, may challenge this maxim. In expectation, at least, initial failure can lead people to underestimate how good it would feel to succeed. ….[READ]