Climate Change Appeals May Be More Effective When They’re Pessimistic

There’s no getting around the fact that climate change is an existential crisis of the highest order — but how best to communicate that threat is unclear. Too much pessimism and people become paralysed with anxiety, pushing thoughts about the crisis away altogether. Too much optimism, on the other hand, can lead to complacency — if things are going to be okay, why would we feel the need to engage with what’s going on? ….[READ]