The man who taught Uber how to say sorry

In January 2017, John List was due to give a keynote speech at a prestigious gathering of economists. He picked up his phone and, using the Uber app, booked a cab to take him the 30-minute journey from his home. He looked up briefly, as the car sped along Lake Shore Drive, on the banks of Lake Michigan, and took in the view of the approaching city, with its fabulous skyline of skyscrapers. Then he settled back down to work on his talk. ….[READ]