Philosophies of Pricing

“How much should I charge?” I’m often asked that by clients who are or are contemplating going into private practice. Of course, it varies with the situation, but I typically explain three philosophies of pricing and ask them to choose the one that feels right: What the market will bear. That may seem heartless but an ethical case can be made for that. For example, if you’re in such demand that people will pay a high price, it’s usually your just desserts for your ability, hard work, and efficacy. ….[READ]