Behavioural “Nudges” Are Ineffective At Encouraging Commuters To Carpool Or Take The Bus

You’ll probably be familiar with the idea of behavioural “nudges” — interventions that encourage people to make better choices, without changing the actual options available. As a concept, nudging has become hugely popular, with at least 200 “nudge units” in governments and institutions around the world. We’ve certainly reported on a few studies finding that simple nudges encourage people to give more to charity, and help people to make healthier soft drink choices from fast food menus, for example. ….[READ]