The Pricey Purse That Created a Problem

Hermés has a problem that only a luxury brand could create. There is too much demand for their $200,000 handbags. And it’s entirely their fault. The Birkin Bag. A Hermès Birkin bag used to be so rare that local stores had a wait list and reputedly there was a wait list for the wait list. The reason was limited supply. Although the cheapest version was a whopping $10,000 or so, women wanted more than the stores could sell…even the $200,000 version. ….[READ]