What Restaurants Really Sell Us

When you identify what a restaurant sells us, it all depends on who you are. As diners, we think of the food. An owner, though, might see something different. We could say that a table in a restaurant is real estate. When you and I eat there, we are renting the table and the space that surrounds it for an hour or two or more. The owner of the establishment wants to optimize the revenue from her real estate. So, she prepares a meal and sells it to get her rent. But there is more. …..[READ]