They Changed the Way You Buy Your Basics

At 6:15 in the morning on March 6, 2012, Michael Dubin woke up and checked his computer. He was puzzled by what he saw — actually, by what he didn’t see. Before going to bed, he had posted a video about his start-up, a company that virtually no one had ever heard of. But his venture’s website wasn’t working. Even though everything had been set the night before, the site had crashed. So he hopped into the shower before heading to sort things out at the cramped office he shared at a start-up incubator with other entrepreneurs who couldn’t afford to rent space themselves. ….[READ]