Retailers’ tricks

Deal or dud?: The psychology of shopping the sales

From bulk buying products you only needed one of, to ending up with a Christmas outfit for your cat and beard baubles for your mate, we’re probably all guilty of getting a bit over-enthused about the Black Friday sales. But it’s not just price cuts that companies use to draw us in. Find out what other tricks retailers use to get us to part with our cash… 1. The limited time offer. “Black Friday is a classic example of this,” says consumer behaviour expert Richard Maule. “We’re more inclined to purchase something if we think it will be gone tomorrow.” ….[READ]

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