Expertise in the Age of YouTube

A small revolution is brewing on the internet. From baking and makeup artistry to chess and poker, and every flavor of video game imaginable, online communities have started unlocking the secrets for getting good, fast. With the advent of Beauty YouTube, viewers by their million have mastered techniques which used to be the preserve of professionals—such as the vaunted smokey eye. An absurdly demanding online game goes viral, and six months later a population as large as Mexico’s has internalized its mechanical nuances to Ph.D. level. ….[READ]