In search of emotional intelligence

The junk science of emotion-recognition technology

What do Facebook, Disney, Amazon, and Kellogg’s Cornflakes have in common? They want to know how you feel. Whether they’re quietly filing patents or partnering with companies that sell this kind of software to tweak their ads for more of your attention, big corporations are investing heavily in learning how their customers feel. The basic idea behind emotion-recognition tech is that a specific kind of software or wearable hardware can not only tell what you’re feeling from your face, your voice or the way you walk, but that it can convert that data into money and “insights” for someone else. ….[READ]

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