Facebook rebrands as FACEBOOK: can capital letters save a toxic brand?

Forget Facebook: meet FACEBOOK. Amid antitrust investigations, Capitol Hill hearings, and a generally poor reputation, the company announced on Monday it is reinventing itself with a rebrand. In the coming weeks, a new multicolored, all-caps logo will begin appearing across its services. Instagram and Whatsapp, owned by the company, will proudly tell users that they are services “from FACEBOOK”. ….[READ]