Natural conformers

The Hidden Power of Conformity

“It’s often a good idea to adopt the practices and beliefs of the people around you. For one thing, the people around you aren’t dead. If you do what they do, you might continue not being dead as well.” —Steve Stewart-Williams. You’re sitting at a machine. A serious-looking experimenter holds a clipboard nearby. In another room, there is a man with electrodes attached to his arms. You ask questions, the man responds. ….[READ]

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