The chicken sandwich wars

15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes

They started a war in 15 minutes. At 1:43 p.m. on Aug. 19, Bruno Cardinali, a marketing executive for Popeyes Louisiana Kitchen, got a WhatsApp message from a colleague: That morning, one of Popeyes’ fast-food rivals, Chick-fil-A, had tweeted what appeared to be a thinly veiled critique of the new fried chicken sandwich that Popeyes had started offering nationwide a few days earlier. Mr. Cardinali quickly convened a group of marketing officials in a small room on the fifth floor of the Popeyes headquarters in Miami. ….[READ]

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