How the Weather Affects What We Buy

I wanted to share some smiles through this xkcd cartoon. But also, it takes us to recent studies that connect the weather to our economic behavior. Weather Economics. Hurricanes. When we hear a National Weather Service warning, our buying behavior changes. In a 2016 paper, economists considered the economic impact of Hurricane Matthew. One goal was to see which retailers gained and who lost business.Comparing grocers, restaurants, and clothing stores, they concluded that the grocers were the only ones who benefited from the storm. ….[READ]