Prof Cass Sunstein on how social change happens, and why it’s so often abrupt & unpredictable

It can often feel hopeless to be an activist seeking social change on an obscure issue where most people seem opposed or at best indifferent to you. But according to a new book by Professor Cass Sunstein, they shouldn’t despair. Large social changes are often abrupt and unexpected, arising in an environment of seeming public opposition. The Communist Revolution in Russia spread so swiftly it confounded even Lenin. Seventy years later the Soviet Union collapsed just as quickly and unpredictably. ….[READ]