Why the Name of a Country Is Its Brand

Swaziland is in the process of becoming Eswatini. Celebrating a 50th birthday last year (as a nation and it was the king’s 50th too), the Swazi king proclaimed the new name. He said they needed a country name that better reflected their African identity. He also wanted to avoid the confusion between the name of his nation and Switzerland. Swaziland is located near South Africa. ….[READ]