The story of loss aversion

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Imagine that one day.. you’re in the office and you overhear you boss saying he wants to give you a raise of $400/month. How happy would you be to find out about this unexpected gain? Now imagine a different situation. You’re making a coffee when you hear your boss talking to HR manager about.. cutting your salary down by $400/month. How would that make you feel? Sad? Angry? Even furious? Interestingly, research has shown that the feeling of losing and gaining the same thing is much different. ….[READ]

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