The story of loss aversion

You can implement these tips to your site or you can keep losing subscribers every day.

Imagine that one day.. you’re in the office and you overhear you boss saying he wants to give you a raise of $400/month. How happy would you be to find out about this unexpected gain? Now imagine a different situation. You’re making a coffee when you hear your boss talking to HR manager about.. cutting your salary down by $400/month. How would that make you feel? Sad? Angry? Even furious? Interestingly, research has shown that the feeling of losing and gaining the same thing is much different. ….[READ]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s