You Don’t Want to Be a Human Guinea Pig? That’s Unfortunate

Human beings really don’t like to be guinea pigs. Many people are inclined to rebel if they learn that they are in some kind of experiment. For private companies and for governments, that’s a big problem. Randomized experiments, often known as “A/B tests,” are the best way for private companies and public officials to learn what they should be doing if they want to save money and even lives. ….[READ]