How to Overcome Clinicians’ Resistance to Nudges

Discussions about how behavioral economics can make the world a better place — through energy conservation, greater employee wellness, increased personal savings — are often framed through the lens of decision makers trying to improve the quality of other people’s decisions. To do so, behavioral economics provides policymakers and managers with a toolkit for serving as “decision architects” and nudging citizens and team members towards better choices. The principle is simple — make the right decision the path of least resistance — and the results are often good. ….[READ]