Our choice fatigue

How Shopping For Yogurt is Like Buying a Car

We could say that the wholesome trend in food was led by yogurt. FAGE was the first Greek yogurt sold in the U.S. Then there was Chobani, Danone, and General Mills. Less than a minute, this 2011 ad for Fage is wonderful: Now startups have added to the yogurt lineup. Made from plants, their options give us a whole new chapter of choices. We can select Tempt Original Hemp Yogurt or Forager Creamy Dairy-free Cashewgurt. There is almond yogurt and soy yogurt. And during January, Chobani launched nine coconut-based yogurts. ….[READ]