Nudging public servants

The most effective public policy and practice nudges of 2018

Nudges often only influence a small fraction of the target group because they preserve choice by definition, as opposed to incentives or penalties, but are still good value as they can be scaled up at very low cost. Several trialled over the past year have produced much larger effects, however, according to the latest yearly research report from the Behavioural Insights Team, a company jointly owned by its staff, the British government and the innovation quango Nesta. The most successful of several measures to raise cyber security awareness in the UK Metropolitan Police involved sending test subjects a fake phishing email. ….[READ]