Nudging professionals

Want to reduce opioid use? Nudge the doctors who prescribe them

An Orange County doctor was arrested by federal authorities in December on suspicion of illegally prescribing narcotics, “flooding Southern California with huge quantities of opioids,” according to the U.S. Attorney’s Office. Dr. Dzung Ahn Pham is accused of distributing drugs to five people who died of overdoses and a sixth who has been charged in a DUI crash that killed a Costa Mesa fire captain. In addition, the gunman who killed 12 people in Thousand Oaks in November had pills that Pham had prescribed for someone else. ….[READ]