Influence takes time

Which Has Greater Impact: Influence or Attention?

When we think of truly world-class attention-getters, why do Americans seem to come to mind first? Is this a cultural talent? Americans really do excel at entertainment and advertising. These fields demonstrate the art of attention-getting taken to a professional level. Arguably, exceptional marketing skills are very much the foundation of a consumerist economy. How else can consumers be persuaded to buy more goods and services, whether need exists or not? Creating the perception of need and desirability is enough of a goal. In a word, attention = seduction. ….[READ]

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