How to explain success

The $2 Million Urinal: Why Hard Work Doesn’t Cut It

In 1917, Marcel Duchamp walked into a plumbing supply store in New York City and selected what’s known as a Bedfordshire-style urinal from the array of bathroom fixtures on offer. When he returned to his studio with his gleaming porcelain find, he laid it on its back, signed it “R. Mutt,” named it Fountain, and called it art. Displayed at an angle and out of its normal context, it was oddly beautiful, but aesthetics weren’t really the point. Duchamp submitted the signed urinal to the Society of Independent Artists—which he served as the founder and director of—for exhibition. ….[READ]