Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters

You’ve heard of profiling criminals, but welcome to fashion profiling — the practice of classifying and targeting individuals based on their clothing brand preferences. Fashion profiling played a bigger role in the 2016 American presidential election than anyone realized, according to new information from Christopher Wylie, the Cambridge Analytica whistle-blower. Today at a conference in Britain organized by the fashion industry website The Business of Fashion, Mr. Wylie explained that clothing preferences were a key metric for Cambridge Analytica, whose business was constructing and selling voter profiles drawn from Facebook data. ….[READ]