Sludge Detectives: The “BE Police” Take On Hotel Booking Sites

Behavioral scientists and practitioners’ guiding light has always been “Nudge for good,” keeping consumers’ best interests at heart, much as the fledgling Google set out to do with “Don’t be evil.” Yet there is a darker side of nudging, commonly referred to as sludge. Sludge was defined by Richard Thaler, winner of the 2017 Nobel Prize in economics, who, together with Cass Sunstein, is best known for the term nudge. Sludge highlights how companies and organizations can and are taking advantage of innate consumer traits and fallibilities, such as inertia and inattention, knowing that they can profit from consumers’ weaknesses and biases. ….[READ]