Gender and voting behavior

Rural Voters Remain Reluctant to Vote for Female Candidates

So you’re marking your mid-term election ballot, and you get all the way down to candidates for the state legislature. The names—Ted Smith and Mary Watson—mean nothing to you. How do you decide? Many voters will simply follow their political party preference; others will vote for or against the incumbent, depending upon how satisfied they are with the state of the state. But according to recent research, others will focus on the only other piece of identifying information they have at their disposal: the candidates’ first names, which generally reveal their gender. ….[READ]