How identity shapes voting behavior

Voters make choices based less on only economic self-interest than was once thought and more on political identity, according to a growing body of recent research. London Business School’s Stephanie Y. Chen, a recent graduate of Chicago Booth’s PhD Program, and Booth’s Oleg Urminsky add to mounting evidence that party affiliation is key, finding that people who consider their political party more central to their identity tend to vote along party lines more than those who see it as more peripheral. ….[READ]