Why Governments Need to Nudge Themselves

For the past decade, most of the work applying behavioral science to government has focused on influencing citizens. And yet policymakers are also affected by the same cognitive biases that they seek to address in others. Does that mean that their decisions are also flawed? It’s a question we get asked often at the Behavioural Insights Team, where we spent a long time working within the U.K. government as the world’s first “nudge unit.” We’ve seen firsthand many examples of poor policy decisions—and no doubt made several ourselves. …[READ]