When Everything Looks Like a Nail: Building Better “Behavioral Economics” Teams

As someone who became an economist via a brief career as a lawyer, I did notice that my kind had privileged access to the halls of government and business. Whether this was because economics can speak the language of dollars, or that we simply claimed that we had all the answers, the economists were often the first consulted (though not necessarily listened to) on how we priced, regulated, and designed our policies, services, and products. What I lacked, however, was a privileged understanding of behavior. So about a decade ago, with the shortcomings of economics as an academic discipline top of mind, I commenced a Ph.D. to develop that understanding. ….[READ]