3 ways that Class Pass uses behavioral science to help us work out more (or: how to manipulate people for good)

Their pricing encourages usage. The economically best option for people who like to work out is to get a gym membership. Gym memberships allow people to go to the gym whenever they want and as many times as they want. Solving for access, Class Pass will always be a worse deal. Class Pass gives you a certain amount of credits per month. If you don’t use them, you lose them. The middle option is just 3–5 visits a month. ….[READ]