Is the Key to Successful Prosocial Nudges Reputation?

In the last 30 years, the behavioral community has documented a myriad of quirks of altruism: we display warm glow; we’re weirdly sensitive to defaults and communication around norms, frames, and identity; we give readily, but are even quicker to exploit moral wiggle room or avoid the ask in the first place; we give most readily when observed. In the meantime, as a recent review by Todd Rogers, Noah Goldstein, and Craig Fox documents, our community of nudgers has seized upon the opportunity afforded by these scientific advances by developing, testing, and disseminating a plethora of practical and effective interventions for promoting good deeds. ….[READ]