Gyms Teach Us Why AMC A-List Will Succeed While MoviePass Fails

MoviePass has built a money-losing business on monthly memberships for unlimited movies. Now AMC Theatres is coming out with their own entry in that business model, A-List, which will cosst $19.99 per month for three movies a week. These movie membership plans have much in common with gym memberships, but also some important differences. A closer look reveals that MoviePass looks unsustainable, but AMC can probably make their membership plan work. Gyms that rely on monthly membership build their business model on the knowledge that a large number of people will sign up (many of them right around New Year Day) and then rarely cross the doorway to the gym. ….[READ]