The momentum advantage

World Cup Strategy and the Psychology of Success

Can the study of the psychology of success help the England soccer team decide how to play against Belgium? Currently, in the World Cup, England appears to be on a “winning streak,” but the effect of success or failure on subsequent performance in various domains of life, not just sports, has been investigated by behavioral scientists, with surprising findings. An emotional phenomenon referred to as “momentum” has been observed in political campaigns, investment in stock markets, and in sports. In any situation in life where there are tests of performance which follow in sequence, often quite quickly, momentum may be at play. ….[READ]