Business Meets Emotion Through Memory

“There’s no WAY I did or said any of those things,” I interrupted my sister. She had been calmly telling me about something horrible I’d done to her, growing up. She had no reason to lie, yet I truly had no memory of the story she was relating. If the facts were objectively accurate, I wondered, why would she remember and I not? The answer, I realized, was not that I’m simply a selfish, terrible sibling (although my sister might disagree). The answer was that I was apparently better off not remembering it. From an evolutionary psychology perspective, we unconsciously retain things that benefit our survival, and forget those that don’t. ….[READ]