A Nudge From The World’s Most Famous Prison

Getting the average person to donate money to a tourist attraction, no matter how historic, is a challenge. That’s doubly true for international visitors who may not see the site as part of their identity or history. But the UK’s Tower of London has adopted a smart strategy that comes straight out of the Nudge playbook. The Tower of London is one of the city’s top attractions. At various times, it has been a palace, a fortress, and a prison. Today, among other features, it displays the Crown Jewels. Of course, the cost of maintaining and operating a site like this is enormous. ….[READ]