Sports coaches with an interest in the brain are especially prone to believing neuromyths

Sports coaches are always on the look out for new ideas to improve their players’ performance and it’s understandable that insights from psychology and neuroscience hold particular appeal. However, as with other applied fields, it’s not easy to translate neuroscience findings into useful sports interventions. There are also a lot of charlatans who use the mystique of the brain to sell quack sports products and programmes. Without specialist neuroscience training, coaches might struggle to distinguish genuine brain insights from neuro-based flimflam. ….[READ]