A radical new theory proposes that facial expressions are not emotional displays, but “tools for social influence”

You’re at a ten-pin bowling alley with some friends, you bowl your first ball – and it’s a strike. Do you instantly grin with delight? Not according to a study of bowlers, who smiled not at a moment of triumph but rather when they pivoted in their lanes, to look at their fellow bowlers. That study provided the earliest evidence for a controversial hypothesis, the Behavioural Ecology View (BECV) of facial displays, outlined in detail in a new opinion piece in Trends in Cognitive Sciences. Carlos Crivelli at De Montfort University, Leicester, UK and Alan Fridlund at the University of California, Santa Barbara, put forward the case that facial displays are not universal, “pre-wired” expressions of emotion – a concept supported by 80 per cent of emotion researchers in a recent poll – but are flexible tools for influencing the behaviour of other people. ….[READ]