5 Tips for Launching (and Sustaining) a City Behavioral Design Team

For the past few years, we have been applying behavioral science to city programs and services in New York and Chicago to help the city government take into account complex human behavior, and the contexts in which we make decisions. We have embedded experts into agencies themselves—a model we call Behavioral Design Teams (BDTs)—to tackle challenges at the city level. There are many reasons people may not use helpful services available to them—sometimes applications are onerous or simply not top-of-mind, or people may believe a program is not meant for someone like them even if they are eligible to receive benefits. ….[READ]