Steering digital messaging with behavioral science insights

The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven by the dynamism of consumer needs and attitudes. Ad avoidance, overtaxed attention spans and the growing expectation of multiplatform functionality all pressure marketers and researchers to devise ever-newer solutions to fundamentally old problems. New media connect brands and consumers like never before, offering advertisers intimate access to a vast audience. ….[READ]