The psychology of society

Our brains rapidly and automatically process opinions we agree with as if they are facts

In a post-truth world of alternative facts, there is understandable interest in the psychology behind why people are generally so wedded to their opinions and why it is so difficult to change minds. We already know a lot about the deliberate mental processes that people engage in to protect their world view, from seeking out confirmatory evidence (the “confirmation bias“) to questioning the methods used to marshal contradictory evidence (the scientific impotence excuse). ….[READ]

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