A bias too far

Not so long ago most of the stuff published on behavioural economics and behavioural science had a limited audience of practitioners and academics. It may have been a bit dry (the majority were scientific papers), but then again, the readership was generally after facts and findings, rather than fancy pictures. More recently, when you come across a reference to behavioural science, chances are it will be something like this. That looks like it could be a good thing. A topic that, for a long time, was only of interest to specialists, is now gaining the attention of a wider public. Efforts to educate, especially in a scientific field that is deeply relevant to how we act and interact with each other, has to be applauded. ….[READ]