Nudges for the Big Apple

New York City extends behavioral design program for two years, citing initial success

The Office of Mayor Bill de Blasio announced Tuesday that the city’s behavioral design research program has been extended an additional two years following reports of initial success and a new round of funding. The city says the New York Behavioral Design Team (BDT) has helped expand residents’ participation in existing data collection and government assistance programs like SNAP food assistance recertification and flood insurance surveys. Those successes are part of the reason the BDT received additional funding of an unspecified amount from the Laura and John Arnold Foundation. ….[READ]

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