A nudge in the right direction: applying behavioural insights to public integrity

Make the good choice the easy choice; this simple idea has revolutionised public policy while one of its main advocates, Richard Thaler, was awarded the Nobel Prize in economics late last year, hurling behavioural economics into the limelight. Psychology, economics and other sciences identify patterns in the social, cognitive and emotional behaviour of individuals and institutions. Behavioural insights sums up the many valuable lessons and new perspectives on policy making entailed in behavioural research. Around the world, BI has inspired the design of policies to improve citizen well-being in everything from public health and wealth management to how we raise our children. But can they also help to improve integrity? ….[READ]